ABOUT US
We are Canada’s Luxury Asset Lending Group, specializing in collateral and pre-sale loans.
Empowering you to realize the full potential of your valuable assets with fast, easy and discreet lending opportunities since 2016.
Meet our team
Edward Schwartz
Founder
Edward is a seasoned entrepreneur with expertise in asset management and wealth preservation. Since the 1980s, Edward has specialized in creating financial solutions that help business owners and high-net-worth individuals unlock liquidity while protecting their valuable assets. His mission is to offer flexible, tailored lending options that support clients’ immediate and long-term financial goals.
Throughout his career, Edward has built and successfully exited companies such as S&P Data, North Direct Response, and Benecaid. As Founder of LONO, Canada’s premier collateral lending company, he continues to deliver innovative strategies and trusted solutions for complex financial challenges.
Marla Schwartz
President
Marla Schwartz is a seasoned financial services executive with extensive institutional and entrepreneurial experience. Known for building strong relationships, solving complex problems, and leading with innovative strategies, she consistently delivers exceptional results.
As President of LONO, Marla drives growth through strategic leadership and operational excellence. Previously, as President of Benecaid Health Benefit Solutions, she led rapid growth, product development, and strategic advancements, earning recognition on Canada’s Profit 100 and Profit W100 Top Women Entrepreneurs. Her leadership at Gluskin Sheff + Associates and Newcrest Capital highlights expertise in business development, risk management, and organizational growth.
Marla is also committed to community initiatives, serving on the Advisory Board at the Museum of Canadian Contemporary Art and supporting cultural programs.
Carly Gouweloos
Executive Manager
Carly is the Executive Manager at LONO, bringing over eight years of experience in finance with a focus on asset-based lending and business development. She leads with a commitment to ensure every client’s unique needs are met with precision and care.
Carly’s expertise lies in streamlining operations and crafting customized strategies that help clients unlock the value of their assets and achieve their financial goals. Her forward-thinking approach and dedication to excellence make her an integral part of LONO’s mission to provide seamless and personalized lending experiences.
Diana Koch
Administrative Coordinator
Diana brings extensive experience in the insurance and financial services industries to her role as Administrative Coordinator at LONO. With a strong foundation in organizational excellence, Diana is committed to delivering outstanding customer experiences and professional service.
Diana’s attention to detail and proactive approach ensure that client interactions are seamless, from initial inquiries to the final stages of the lending process. She is dedicated to upholding LONO’s commitment to transparency, security, and personalized service in collateral lending.